Simple UX for Powerful Data
GeoPlace manages the core address and street data that underpins UK infrastructure. To communicate effectively with a diverse audience, ranging from emergency services to the general public, the new website had to balance clarity, engagement and authority. Together with GeoPlace, we scoped a complex site structure that supports deep, varied content while remaining simple to navigate.
The result is a professional, modern website built around audience needs. Through wireframing, content migration and user journey mapping, we ensured that each content type, from data visualisations to longform technical articles, found its place. Visual content, rich media and clear call-to-actions enhance usability, while flexible templates support content growth.
What They Say
A Platform That Supports Growth
As well as a clean and on-brand design, GeoPlace needed a robust CMS to manage large volumes of complex content. Our modular development approach delivered GeoPlace with a flexible backend and full editorial control, enabling them to create new pages and adapt layouts easily. Custom scripts also helped streamline the import of thousands of data points from legacy systems.
Ongoing technical support, SEO guidance and secure hosting have ensured continued performance and discoverability. Integrations with Ordnance Survey for on-brand mapping, and with their marketing platform for automated segmentation and email campaigns, made the site a powerful marketing tool as well as an information hub.
A Trusted Service
As a partnership between the LGA and Ordnance Survey, GeoPlace needed a website that not only performed but complied. With advanced data security protocols, GDPR compliance, and high availability hosting infrastructure, the platform meets the highest standards of safety, privacy and resilience.
From cookie consent management to secure user data storage, every interaction is designed with trust in mind. These foundations give GeoPlace peace of mind alongside a scalable, futureproof site that continues to serve their evolving needs
