Building the Road to Net Zero Brand
The Road to Net Zero branding journey began with a series of in-depth meetings with key stakeholders to understand the project’s core values and goals. Following this, we conducted extensive research into colour schemes, typography, and symbols that aligned with the project’s vision for a sustainable future.
Once we had presented the initial concepts to the stakeholders and received feedback, we refined the preferred concept into a fully realised visual identity, complete with comprehensive brand guidelines. These guidelines ensured consistency across all channels and gave the team the tools they needed to present the project clearly to partners, policymakers and the public.
What They Say
Designing a Future-Focused Platform
Following the branding, we designed and built the Road to Net Zero website – a key communications tool for the project. The site needed to be visually engaging while delivering complex information clearly. We combined bold design, interactive features, and rich content to keep users informed and involved.
From FAQs to in-depth findings, each section was designed with accessibility in mind, making the site usable for a wide audience. It is fully responsive, SEO-optimised, and built on a flexible CMS so the team can easily update content as the project continues to evolve.
