A Digital Home for a Clear Mission
As Music in Mind became an independent initiative, they needed a website that could communicate their mission, support growth, and serve multiple audiences. We began with a full brand and digital discovery process to define their values, objectives, and audiences, from people living with dementia, to dementia support workers and healthcare commissioners.
The website needed to be inclusive and easy to navigate, while also presenting the powerful, life-changing outcomes Music in Mind achieves. We developed a design and content strategy to balance approachability with scientific credibility, ensuring everyone, from carers to funders, could clearly understand their purpose and impact.
A Training Platform for Music Champions
Alongside the main marketing website, we built a bespoke training platform for Music Champions (individuals trained to deliver the Music in Mind programme within community and residential settings). We scoped this carefully, identifying all user needs and platform objectives, and creating a clear structure with detailed wireframe to support the build.
The Music Champion platform allows Music in Mind to enrol new Champions, assign training modules, manage resources, and integrate key tools like forums and content managed tracks and playlists to support music sessions. It gives them full autonomy over their programme content and enables long-term sustainability, all within a secure, user-friendly CMS.
What They Say
Designed to Empower
Accessibility and ease of management were key. The CMS is structured so the Music in Mind team can easily update case studies, upload new resources, and manage their training platform with confidence. We continue to deliver tailored training and ongoing support through our 24/7 maintenance package.
The result is a flexible, future-proof platform that not only supports their current work but positions them for growth. With national media attention and new funding opportunities, Music in Mind is now equipped with the tools to expand their reach and help more people living with dementia and their communities to discover the power of music.
