An Elegant Platform for Business Growth
John Fell Opticians needed a website to reflect their growing boutique business and showcase the luxury eyewear brands they stock. Our challenge was to design a platform that felt as polished as the in-store experience while also supporting business expansion. The new site had to be modern, clean, and easy to navigate for both first-time visitors and long-term clients.
We delivered a fully bespoke design that stayed true to their brand; simple, high-end, and intuitive. The site promotes the boutique’s services, integrates e-commerce functionality, and allows patients to easily book appointments online. Every design decision was made to convey professionalism and attention to detail, just like the service John Fell is known for.
Functionality That Elevates Service
The website includes a full-feature e-commerce platform, enabling customers to browse and buy prescription eyewear online. Bespoke options allow users to customise their lenses with add-ons like blue light filters, transition lenses, or adjust thickness for their specific needs. Filters within the shop make it easy for customers to narrow down what they’re looking for by brand, colour or frame shape.
Behind the scenes, we integrated secure click-and-collect functionality and enabled marketing tools so the business can grow its subscriber base and manage campaigns effectively. Email marketing and customer data are now unified within a scalable platform designed for security, performance and future growth.
Built to Scale
We implemented a secure, scalable hosting environment that supports John Fell’s growing digital presence with confidence. As the business continues to expand, the website can evolve too, whether through increased traffic, more products, or additional locations with targeted local SEO capabilities.
With robust security in place to handle sensitive customer data and a powerful CMS for easy in-house management, the team now has everything they need to keep their digital shopfront just as refined and responsive as their in-store experience.
