A Platform for Learning and Growth
The Solicitors Group needed a powerful platform to support its growing CPD offerings. With a mix of digital and in-person products, the website had to serve as both a marketing site and a robust ecommerce platform. Through collaboration with Practice Enterprise, we scoped and designed a site that would meet both goals while keeping navigation simple and journeys intuitive.
Using detailed wireframes and user flow diagrams, we mapped every key function before design began. The result is a user-focused site experience that supports a wide variety of learners, from individual legal professionals to firms purchasing products for entire teams. Each product page and call to action was carefully placed to guide users efficiently through their journey.
Flexible Design with Powerful Tools
Visually, the site needed to reflect The Solicitors Group brand while maintaining visual alignment with Practice Enterprise’s wider portfolio. With prior experience designing for their accountancy and dentistry CPD platforms, we ensured consistency while letting TSG’s identity shine through.
The CMS behind the site is both flexible and intuitive. It supports news, videos, directories, and ecommerce, including future product sales and access notifications. Customers have access to detailed user dashboards where they can retrieve invoices, webinar links, and event information — all updated in real time.
A Bespoke Integrated Solution
To enhance performance and experience, we developed multiple bespoke features. Key among them was a unique multi-delegate tool, allowing bulk course and event purchases which are ideal for legal teams.
We also ensured integrations with SugarCRM and Mautic to automate data flows across systems, helping streamline marketing and internal operations. With reusable components, the TSG team can build campaign pages and product bundles independently, with no compromise to user experience or brand standards.
