Women+ in Geospatial Identity & Brand Framework

WiG+ approached us as they prepared to grow their presence and launch a new website. As a grassroots organisation focused on empowering women+ in geospatial, they needed a professional brand that reflected their values while still remaining adaptable across various channels. We guided them through our brand discovery process to define a bold and inclusive visual identity.

The brand framework included a core palette using their signature purple, paired with black and white for professionalism, and vibrant accent colours to add energy. Symbolic design elements like “+”, “=” and brackets visually reinforced their focus on unity and inclusion. Paired with imagery spanning inspirational landscapes to inclusive portraits, the brand confidently bridges the technical and human aspects of their mission.

To give WiG+ full independence, we designed a flexible system with identity variations – full, simplified, and icon-based – for use across events, social media, presentations, and their new website. Combined with a library of brand elements and guidelines, this allows them and their partners to maintain a clear, consistent message.

We paired bold graphic elements with both inspirational imagery and inclusive portrait photography, allowing WiG+ to speak to the sector they serve and the people they represent. With this versatility, WiG+ can tailor content without compromising their core identity, ensuring a strong presence at every touchpoint.

Since implementation, WiG+ has used the framework to grow their reach and gain traction across the geospatial industry. As they transition into a Community Interest Company, their visual identity continues to support their goals, adapting easily for new audiences and platforms.

The strength of the framework lies in its simplicity and scalability. With clear guidelines, strong design assets and a unified look and feel, WiG+ is now equipped to lead confidently and consistently, empowering their community at every step of their journey.