Building a Game-Changing Digital Platform
Football Manager has taken fans deep into the beautiful game for over 20 years, letting them live out their dream of managing a club. But as the franchise evolved, so did the need for a site that could keep up.
We designed and developed a modern, mobile-first website to match the ambition of the game itself. From SEO to UX, every element was built to support record-breaking launches, engage fans worldwide, and power seamless, scalable growth.
What They Say
Designing for a New Generation
Bringing a new generation of fans to Football Manager is core to the studio’s marketing strategy. Younger fans explore everything through mobile, so we led with a mobile-first approach, improving navigation, UX and speed across devices. We rebuilt site architecture from the ground up to help new fans discover Football Manager and then convert their interest into action.
Future Proof and Fully Scalable
With surges in traffic throughout the year during key launches and campaigns, the site needed to scale effortlessly. Our AWS-powered hosting solution delivers performance, resilience, and top-level security. Plus, multilingual support and seamless third-party integrations futureproof the platform to continue expanding its global reach year after year.
A Winning Partnership
Football Manager needed a platform that could evolve alongside the game, and we’ve delivered on exactly that. Agile, collaborative and commercially focused, our work ensures the site is as innovative as the title it supports.
From engaging UI to smart infrastructure, the site is built for long-term success, delivering on fan expectations while continuing to support the brand’s strategic ambitions season after season.
