Translating a Game Studio's Brand Online
Sports Interactive is one of the UK’s most renowned game studios, best known for the Football Manager franchise. When they unveiled a bold new brand direction, they needed a digital home to match. Our task was to interpret and implement the new brand identity through a refreshed website experience – visually vibrant, future-facing, and completely aligned with Sports Interactive’s creative vision.
We focused on integrating dynamic design elements and bold typography from the new brand guidelines, placing emphasis on energy, innovation, and inclusivity. This wasn’t just a website redesign, but a digital brand expression. The resulting interface is modern, playful, and deeply authentic to the studio’s personality, ensuring a strong and lasting first impression.
What They Say
Celebrating History and Community
The website had to reflect the studio’s long-standing legacy and community-focused culture. We redeveloped the interactive timeline to honour the studio’s rich history, from Eastside Hockey Manager to Football Manager. This visual storytelling feature was key in showing Sports Interactive’s evolution and contribution to gaming since 1994.
New sections were created to humanise the brand and spotlight the people behind the games. A “People” hub now shares team members' stories, while the “Partners” area showcases collaborations with elite football clubs and social impact charities. We also integrated Jobvite to streamline career listings, supporting SI’s goal of attracting diverse, passionate talent.
On Time, On Brand, On Point
Despite a tight turnaround, the website launched in time to coincide with Sports Interactive’s rebrand debut. The outcome was met with excellent feedback both internally and publicly. Sports Interactive now has a site that not only reflects who they are today, but one that’s scalable for the future, capturing their unique culture, ambition, and impact.
